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District M

Campaign manager (SEM)

Operations - GO for SMBs – Montréal, Quebec
Department Operations - GO for SMBs
Employment Type Full-Time
Minimum Experience Entry-level

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Campaign Manager (SEM)

 

Your missionYour mission

 

  • Strategically build, manage, and optimize search engine marketing (SEM) campaigns, primarily on Google AdWords: Budget forecasting, Keyword research, Campaign set-up (Build tightly-themed ad groups by keyword relevancy, configure campaign settings, add negative keywords, etc.);
  • Optimize KPI’s to maximize ROI of each marketing dollar spent within monthly budget restraints;
  • Understands and is intimately aware of competitive activity in paid search, ensures that SEM campaigns are set-up to deliver competitive advantage;
  • Optimize the end-to-end campaign (including targeting segments, creative, remarketing tactics, etc) on an ongoing basis in real-time with focus on personalization;
  • Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance;
  • Produce & manage keyword research, technical, content and SEM audits – analysis and optimization recommendations;
  • Develop and test new campaigns to better target users and improve overall marketing efficiencies. 

 

To succeed in this role, you will needTo succeed in this role, you will need

 

  • One to two years of relevant experience;
  • Fluent in English and French (written and spoken);
  • Highly proficient in Excel and Outlook;
  • Well versed in the use of the Internet;
  • Google AdWords certified, an asset;
  • Organized and skilled at prioritizing;
  • Able to work independently;
  • Willing to help others;
  • Takes initiative;
  • Detail-oriented and versatile;
  • Works well with others;
  • Adaptable and eager to take on a challenge (the position will change over time and may call for greater involvement in campaigns in a few months).

 

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  • Location
    Montréal, Quebec
  • Department
    Operations - GO for SMBs
  • Employment Type
    Full-Time
  • Minimum Experience
    Entry-level
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